- MKT Marketing
Bloomberg: New study claims corporate executives intentionally mislead investors for personal gain
By Luke Kawa, Bloomberg It won't surprise any market-watcher to learn that in the run-up to earnings season, companies tend to lower the bar for top and bottom line performance, thereby giving themselves better odds of exceeding analysts' expectations.
Authors Kenneth Froot, Namho Kang, Gideon Ozik, and Ronnie Sadka bloom.bg/29bmfA